Light Bulb Amnesty

Light Bulb Amnesty

The brief

Encourage Londoners to adopt energy efficient light bulbs in order to reduce Londoners CO2 emissions

The solution

A light bulb amnesty delivered in partnership with British Gas and B&Q where Londoners could return a traditional light bulb and exchange it in store, for an energy efficient bulb. The campaign was promoted through a door drop, a radio ad and point of sale activity at B&Q stores.

The Result

  • 80,000 light bulbs exchanged over a 3 day period
  • 2% increase in footfall to B&Q stores
  • 18,962 unique visitors to the web site