Kings Mall

Kings Mall

The brief

To drive footfall to Kings Mall by changing local people’s perception of the shopping centre.

The solution

A marketing strategy that aimed to reinvigorate the Mall through a series of events reflecting the retail calendar, to promote the Mall locally, generate PR and drive footfall.

The Result

  • A Christmas campaign and Christmas Tree lights “switch on” event with Pepper Pig generating an average 4% increase in shop revenue, 7% increase in web traffic and PR coverage in the local press and on social media
  • Changed the name of Kings Mall to “Queen’s Mall” during the Queen’s Jubilee resulting in front page coverage in the local newspaper, a well attended local event, and a 59% increase in web traffic.