The Children's Society rebrand

The Children's Society rebrand

The brief

To work collaboratively with staff, stakeholders and young people to develop a new brand strategy to help redefine the organisation and to work with a design agency to bring that brand to life with an updated visual identity.

The Solution

  • A rigorous programme of research and engagement to underpin the rebrand process
  • A short, sharp, vision and mission statement to give the organisation strategic clarity
  • A new set of values and behaviours to drive forward cultural change
  • A core proposition "Hard Truths" bringing the organisation together, through one big idea
  • A ground breaking new visual identity, created by the agency Someone
  • The results

    The brand was well received by the trade press:

  • See Creative Review
  • See Design Week

  • A brand health score card is in place monitoring the impact of this rebrand on the organisation's bottom line - so watch this space!