Big Dance

Big Dance

The brief

To provide the Big Dance Team with a communications programme to leverage their extensive partnerships within the dance community, Arts Council, and the BBC to help promote London’s first Big Dance Festival, bringing together over 400 events across the capital.

The solution

Worked with unreal to create the Big Dance brand and developed a programme of activity to promote Big Dance in the run up to the festival including: PR spikes, a free Time Out dance guide, a campaign toolkit that could be used by partners to promote their big dance events locally. This included posters, bespoke vinyl banners and a series of digital assets.

Results

  • Successfully created the Big Dance brand, now funded by the London Legacy Trust (£2.8 million)
  • Engaged 400 dance organisations with the Big Dance festival
  • Delivered 62,244 unique visitors to the website in over 6 weeks
  • Delivered footfall to festival events both locally and nationally