The brief

To audit the BBfC’s communications programme and to make top line recommendations on how to increase awareness of the BBfC’s work, with specific advice on digital channels.

The Solution

To reposition the BBfC, rationalising their brand to focus on their classification symbols and corporate brand, rolling out the new positioning through an updated website, increased presence on social media channels and a pro-active partnership programme.

The result

  • Web traffic increased by 53% to approx 2.4 million sessions
  • 100% increase in unique visitors
  • 960% increase in Twitter followers